Krung Thai Card (KTC) : Annual Report 2011

KTC is Krung Thai Card; they have separated from Krung Thai bank. KTC was founded on December 4, 1996. The head office is in United Business Center2 building, floor14, 591 North Klongton, Wattana, Bangkok. They have many branches in Thailand for services the customer.

For the annual report 2011, they are showing the loan receivables. KTC is about credit card, it means that you can use credit card before and then you will paid later. Before the bank has given credit card to customers, they will be checking your information.

This graph is showing about loan receivables. They have compared between 2010 and 2011. The credit card receivable is decreasing from 33.75(75%) to 30.94(72.1%) and self-employed is decreasing too from 0.12(0.3%) to 0.06(0.1%). Self-employed is like a SME. You can manage by yourself but the personal loan is increasing from 10.60 (24%) to 11.65(27.2%) because people want to loan money or use credit card before paid. The circle loan is a financial amount that people want, it is decreasing from 0.31(0.7%) to 0.27(0.6%) too.

Finally, KTC is a big company in Thailand, they have separated from Krung Thai Bank and the company is working about credit card. For this annual report is important for everyone because they have a lot of information and it is a knowledge for people. You can study about financial or statistic from this annual report.

Case Study#9 Bzz for Hire

Today, I would like to talk about buzz for hire. If you are talking about company, you must think about employee first because if company doesn’t have employee, your company cannot work. Nowadays, the big problem that happens is unemployed but there is some company that helps people to find a job. That is a BzzAgent.

BzzAgent is a website for help people who have no job. They will give information about jobs or careers for people. They have used more than 60000 volunteers for work. They will be matching the profile information of customers to company. Sometime company will offer job contract to customer. It is a good strategy for company. This company is like family because they will help you to find any job.

Finally, I believe that This business can grow up because it is effect to economic in countries, if everyone has a job, it mean that economic will grow up too. However, the company will help government too because they can decrease unemployed.

Case Study#10 Quiet Please, the Commercials Are Coming On!

Hello again and again, I would like to talk about advertise in Super Bowl sport. Super Bowl is a sport which is famous in America. There are a lot of people to seeing. So many companies want to advertise their product in break time.

The advertisement for 30 seconds in Super Bowl is $2.4million.It is very expensive but every company want to advertise their product because there are many people around 88 million to watching Super Bowl. That make people can see the product which is advertisement. According to the case study, everyone has enjoyed with Super Bowl whether male and female but female is watching advertisement 38 percent. It means that every age is spending a time together for watching Super Bowl.

Moreover, the benefit of advertisement has a lot but the first factor is increases sales and employment services. Advertisement can change attitudes and habits of the people that can make people interested.

Finally, I believe that it is a good way to advertise because many people want see new product or show efficiency of product also. It is a one alternative for advertisement and it is not easy to advertise in break time because there are a lot of competitors, they will fight together.

Case Study#8 Media Face Challenges in Maintaining “The Wall”

Hello everyone again in blog. I would like to talk about media face challenges. Advertising is the primary source of revenue for all of Media Company because advertisement must pay money to advertiser or company for advertises such as newspaper, television and radio.

All of media should have protected about media and advertisement for their company because when they are publishing any media or advertise to publication, they should make everything correctly. There are a lot of people that watching it. Especially, teenagers have believed media easily. Advertisers must careful to publish everything. However, advertise have controlled by editors. They can know what is publishing.

Moreover, in the internet can show Medias easily because anyone can do but when you are seeing, you cannot truth it because it’s not real. You can prove it by see the reference and you must protect yourself by consider carefully.

Finally, all of company should think about correctly more than money that they receive because Medias that they publish have many people to see. Advertisement has two sides which are good and bad that make they think carefully.

Case Study#7 Marketers Head to China

Today, I would like to talk about marketers head to China. China is a biggest country in the world and China has a lot of people in the world. Everyone is want to investment in China because the demand of Chinese people is high.

The factors that make Chinese people want to have, that is a trend such as Micheal Jordan who is a superstar in NBA. The company of product has hired him for advertise the products that make to encouraging consumption. One company has been successful in marketing its products in China is Nike. This company always support to other sports such as football and basketball.

Moreover, China has high export products such as telephone, computer and electricities. They can copy everything then they have sold cheaper from the real store. Unbelievable, people want to have product which is copy from real. I believe that the reason is price but the product isn’t standard.

Finally, all of companies are wanting to investment in China because Chinese market is enormous size. The governments of China always develop economic. And I believe that China can growth up fast from other countries.

Case study#6 Video News Releases: Promoting the News or Deception Advertising

Hi everyone, today I would like to share information about video news releases: promoting the news or deception advertising. It is important for any company because they want to advertisement that makes everyone know.

Nowadays VNR or video news release is a tool of public relations or advertisement because if company has some products but the people don’t know then they should give information through video news release. VNR can tell story or information about product that make customers and people know. Sometime if advertisement is good, people may be interested product. Each company has shown good side of product and compare with another product. There are a lot of competitors that make company is intend to do. However, VNR has two sides which are good and bad. Before you choose product, you should consider product.

Finally, video news release has good and bad. Some company makes video overrated because they want all of customer believe in their product. I believe that VNR is a good way to give information to people and customer. It is easy to understand what it is.

Blog#10 Ayutthaya Today

Hi everyone, today I would like to talk about Ayutthaya province. Ayutthaya is an old capital of Thailand. The full name of Ayutthaya is Phra Nakhon Si Ayutthaya. Ayutthaya is important for Thailand because Ayutthaya has long history. Ayutthaya province is popular for tourists. There are a lot of temples and pagodas.

First of all, I will tell you about history of Ayutthaya province. Ayutthaya was founded in 1350 by King U-Thong. It was the capital of Thailand for 417 years then Ayutthaya was attacked by the Burmese army in 1767. Ayutthaya was ruled by 33 kings and 5 different dynasties. Ayutthaya province are nearing Lopburi, Ang Thong, Saraburi, Pathum Thani, Nonthaburi, Saraburi and Suphan Buri province.

Second, I will tell you about climate in Ayutthaya because this is information for tourists who want to go Ayutthaya. There are 3 seasons

•        Hot season – March – May
•        Rainy season – June – October
•        Cool season – November – February

Moreover, you can travel around Ayutthaya many way such as bus, bicycle, boat and elephant. You can sit on an elephant and visit to the view. This is a highlight for traveling in Ayutthaya.

Finally, Ayutthaya province is most popular for tourists because Ayutthaya has a lot of history and temple. You can come for seeing cultural and lifestyle because the people of Ayutthaya are proud of their heritage such as beautiful temples, palaces and arts.