Cokeeee.....

  Today, Advertisement is money. Most of company have advertise for attract people to use product. That is strategy of company. Each company has different strategy to use. Some of company has advertised for invites people to do activities such as work for charity.

 

  I would like to suggest Coke brands. There are so many kind of drinking water. In Thailand has very famous drinking water for everyone. This product has lot activities to do. They have inviting teenager to do for charity and advertise product itself because when you do some of charity, you will be thirsty then you can drink Coke for relax. Coke has MAO model to use in company. MAO model can be divided to 3 things.

    -Motivation

    -Ability

    -Opportunity

          They have used all of these to do in business. For example, they can persuade people to do charity that motivate for people to buy or interest product. For ability, they have a good taste of all products that make people like it. For opportunity, In Thailand, Coke have use film star to be a presenter of products. They have finger signal to show. That make people can remember it.

  Finally, all of theories have important for company and business because it is an information, strategy and benefit. But MAO model can show to people knows easily about structure of business.