Krung Thai Card (KTC) : Annual Report 2011

KTC is Krung Thai Card; they have separated from Krung Thai bank. KTC was founded on December 4, 1996. The head office is in United Business Center2 building, floor14, 591 North Klongton, Wattana, Bangkok. They have many branches in Thailand for services the customer.

For the annual report 2011, they are showing the loan receivables. KTC is about credit card, it means that you can use credit card before and then you will paid later. Before the bank has given credit card to customers, they will be checking your information.

This graph is showing about loan receivables. They have compared between 2010 and 2011. The credit card receivable is decreasing from 33.75(75%) to 30.94(72.1%) and self-employed is decreasing too from 0.12(0.3%) to 0.06(0.1%). Self-employed is like a SME. You can manage by yourself but the personal loan is increasing from 10.60 (24%) to 11.65(27.2%) because people want to loan money or use credit card before paid. The circle loan is a financial amount that people want, it is decreasing from 0.31(0.7%) to 0.27(0.6%) too.

Finally, KTC is a big company in Thailand, they have separated from Krung Thai Bank and the company is working about credit card. For this annual report is important for everyone because they have a lot of information and it is a knowledge for people. You can study about financial or statistic from this annual report.

Case Study#9 Bzz for Hire

Today, I would like to talk about buzz for hire. If you are talking about company, you must think about employee first because if company doesn’t have employee, your company cannot work. Nowadays, the big problem that happens is unemployed but there is some company that helps people to find a job. That is a BzzAgent.

BzzAgent is a website for help people who have no job. They will give information about jobs or careers for people. They have used more than 60000 volunteers for work. They will be matching the profile information of customers to company. Sometime company will offer job contract to customer. It is a good strategy for company. This company is like family because they will help you to find any job.

Finally, I believe that This business can grow up because it is effect to economic in countries, if everyone has a job, it mean that economic will grow up too. However, the company will help government too because they can decrease unemployed.

Case Study#10 Quiet Please, the Commercials Are Coming On!

Hello again and again, I would like to talk about advertise in Super Bowl sport. Super Bowl is a sport which is famous in America. There are a lot of people to seeing. So many companies want to advertise their product in break time.

The advertisement for 30 seconds in Super Bowl is $2.4million.It is very expensive but every company want to advertise their product because there are many people around 88 million to watching Super Bowl. That make people can see the product which is advertisement. According to the case study, everyone has enjoyed with Super Bowl whether male and female but female is watching advertisement 38 percent. It means that every age is spending a time together for watching Super Bowl.

Moreover, the benefit of advertisement has a lot but the first factor is increases sales and employment services. Advertisement can change attitudes and habits of the people that can make people interested.

Finally, I believe that it is a good way to advertise because many people want see new product or show efficiency of product also. It is a one alternative for advertisement and it is not easy to advertise in break time because there are a lot of competitors, they will fight together.

Case Study#8 Media Face Challenges in Maintaining “The Wall”

Hello everyone again in blog. I would like to talk about media face challenges. Advertising is the primary source of revenue for all of Media Company because advertisement must pay money to advertiser or company for advertises such as newspaper, television and radio.

All of media should have protected about media and advertisement for their company because when they are publishing any media or advertise to publication, they should make everything correctly. There are a lot of people that watching it. Especially, teenagers have believed media easily. Advertisers must careful to publish everything. However, advertise have controlled by editors. They can know what is publishing.

Moreover, in the internet can show Medias easily because anyone can do but when you are seeing, you cannot truth it because it’s not real. You can prove it by see the reference and you must protect yourself by consider carefully.

Finally, all of company should think about correctly more than money that they receive because Medias that they publish have many people to see. Advertisement has two sides which are good and bad that make they think carefully.

Case Study#7 Marketers Head to China

Today, I would like to talk about marketers head to China. China is a biggest country in the world and China has a lot of people in the world. Everyone is want to investment in China because the demand of Chinese people is high.

The factors that make Chinese people want to have, that is a trend such as Micheal Jordan who is a superstar in NBA. The company of product has hired him for advertise the products that make to encouraging consumption. One company has been successful in marketing its products in China is Nike. This company always support to other sports such as football and basketball.

Moreover, China has high export products such as telephone, computer and electricities. They can copy everything then they have sold cheaper from the real store. Unbelievable, people want to have product which is copy from real. I believe that the reason is price but the product isn’t standard.

Finally, all of companies are wanting to investment in China because Chinese market is enormous size. The governments of China always develop economic. And I believe that China can growth up fast from other countries.

Case study#6 Video News Releases: Promoting the News or Deception Advertising

Hi everyone, today I would like to share information about video news releases: promoting the news or deception advertising. It is important for any company because they want to advertisement that makes everyone know.

Nowadays VNR or video news release is a tool of public relations or advertisement because if company has some products but the people don’t know then they should give information through video news release. VNR can tell story or information about product that make customers and people know. Sometime if advertisement is good, people may be interested product. Each company has shown good side of product and compare with another product. There are a lot of competitors that make company is intend to do. However, VNR has two sides which are good and bad. Before you choose product, you should consider product.

Finally, video news release has good and bad. Some company makes video overrated because they want all of customer believe in their product. I believe that VNR is a good way to give information to people and customer. It is easy to understand what it is.

Case Study#5 Negative Publicity: Companies Assume Different Strategies to Deal with Crisis Management

Nowadays, Business is like a competition because if you have increased profit, your company will be growth up. But if you cannot make a profit, you will decrease and lose for competition. Businesses in the world are decreased; we will deal with the problem.

Every year, the big companies are laid off the employees because economics in the world was decreased. They will drop salary of employees. Some of company cannot make money to target also. It is a big problem for employee and company. They don’t want the situation happen because it’s a negative side.

They should deal and analyze problem every time because if it’s happen, they can solve problem immediately. All of employee should have meeting together for finds a good ways to solve the problem. Company should not expand the branch because it’s a high risk to do.

 

Thus, everyone in the company should cooperate to work together because if they are harmony, the company cans develop result efficient. Moreover, one thing that they have, It’s a responsibility.

Case Study#4 Did Janet Jackson’s Wardrobe Malfunction Help GoDaddy.com’s Success?

Today, Market is not strict because you can promote yourself without pay money to some media for advertisement. For example, Justin Timberlake and Janet Jackson’s were singing together but Justin Timberlake ripped off her top and exposed her breast during a halftime show for Super Bowl in 2004.

Janet Jackson’s is an American artist and actress. She is ranked as one of the best-selling artists in the history and we can say superstar in American.

Super Bowl is a sport that very popular in American. People around the world can see her action which is a negative way because Children have seen through live television or in the stadium. However, Janet Jackson’s is popular better; people can bring this action to talking together. That make her can advertise yourself unconditional.

Finally, I think when you do something to promote or advertise, you should think about moral first because a lot of people, especially children were watching her. She should be model for them. However, she can gain advantage for entertainment and show.

Case Study#3 Mountain Dew and Other Brands Use Extreme Sports to connect with Gen Y

Today, sport is important for everyone because sport make body strength. Most of people work a job that make they don’t time to exercise. It’s a big problem for everyone because they will have disease. For marketing, many companies have used strategy to involvement with sports because they want to promote their products.

A lot of brands are sponsorships with major sports such as football, basketball, tennis and golf. For example for football, the sponsor name will be on the shirt of players, its mean player always show logo or name of brand while contesting. But sport that involve with Gen Y, It is an extreme sports. The best way that makes people can reach Gen Y, you should think extreme. Company has known extreme sport is popular of teenage. They have mix strategy and extreme sport together. For example Red Bulls

Red Bull is a big company in the world. They have supported all of extreme sports and I think most of people must know these company because they always supporting. I believe that after watching this video, you will be interested.

Finally, sport is important for everyone. You can play whatever sports that you like. All of sports have a lot of benefits. 

Case Study#2 Blogs: A Great Marketing Opportunity-To cheat

Hi everyone, do you have some website that benefits for you? I would like you to suggest Blogger.com this website is fun because you can share information or experience in blog. You can know new knowledge from your friend by read another blog; it’s like a online book.

 If you have talked about advantages from blog, it is a lot of advantages such as you can practice English grammar for write and new knowledge. Most of Company can advertise product to the blogs. That is a good chance to advertisement and I think it is a good ways to advertisement because it’s very cheaper than other media such as television, radio. The cost of advertising through television is a lot of expensive per minute. But the opposite ways, that is a disadvantage. Sometime, people have written something that fake in blogs. For example, some of people can blame to brands that make company have damaged.

According to Sharon Morgan, he writes on webpronews.com and then he has hired people to write about specific knowledge into a blogs. Later, the employees have hanged out some of information then they have opened new product which is value cost. They have really cheated, it’s like a thief.

Thus, Blogs have good side and bad side. When you have information that is important, you should be careful while you writing. But I believe that blogs still advantage for everyone, its help every side for English. If you want to advertise some of company or brand, you can do that because it is no cost to do.

Case study#1 The Internet : Does it mean the death of Television Advertising

Today, everyone in the world must know advertisement because when you are going somewhere, you will see advertisement everywhere. For example you are seeing some story in Television then they will have a lot of advertisement. Watching television and playing internet are part of everyone life.

Now a day, every company wants to make people interesting in their product then they will have make advertisement many ways that attractive. Most of adults, they have saw advertisement through television but children and teenagers have saw advertisement through internet because they are spending a lot of time in computer. Advertisement in internet is making easily better than television because it’s cheap for show to people. If company want advertise in television, they will use a lot of money to advertise per minute.

For me, I have been spending a time so much to play internet for day. I have seen many of an advertisement in internet but I don’t interesting because if the advertisement is not attractive, It cannot make me interested.

Finally, watching television is tradition of most people because when you are coming at the home, first things that you do that is open a television. However, Internet is worldwide; they can connect together through internet. It’s easy to see advertisement in internet. In the future, both of these are important. 

Harnessing the science of persuasion

          This topic is about harnessing the science of persuasion by Robert B. Cialdini. He said many of principle such as liking, reciprocity, social proof, consistency, authority and scarcity. Each principle has different because they have many ways of strategies to persuade. In Thailand have many kinds to persuade people by advertisement.

          I will talk about social proof principle. This principle is a good method because it’s easy to make people interested. They have use quality of product which is everyone agrees in product. For example, In Thailand has many products but I will talk about Pepsi. Pepsi use Bodyslam to presenter of product. Bodyslam is band who has famous in Thailand. For advertising, Bodyslam always drink Pepsi while they play concert. This strategy is very strong because most of teenagers in Thailand are interesting concert very much that make the customers interesting product too.

          Finally, many companies can use all of principles because each principle can control together. But social proof is easy to make people understand. However, if company want to know, what is suitable for us. They should make research for know the target want.

Cokeeee.....

  Today, Advertisement is money. Most of company have advertise for attract people to use product. That is strategy of company. Each company has different strategy to use. Some of company has advertised for invites people to do activities such as work for charity.

 

  I would like to suggest Coke brands. There are so many kind of drinking water. In Thailand has very famous drinking water for everyone. This product has lot activities to do. They have inviting teenager to do for charity and advertise product itself because when you do some of charity, you will be thirsty then you can drink Coke for relax. Coke has MAO model to use in company. MAO model can be divided to 3 things.

    -Motivation

    -Ability

    -Opportunity

          They have used all of these to do in business. For example, they can persuade people to do charity that motivate for people to buy or interest product. For ability, they have a good taste of all products that make people like it. For opportunity, In Thailand, Coke have use film star to be a presenter of products. They have finger signal to show. That make people can remember it.

  Finally, all of theories have important for company and business because it is an information, strategy and benefit. But MAO model can show to people knows easily about structure of business.

The Joneses

 

     Today, the world has a lot of comfortable thing and the quality also depend on money. Most of people in the world want have comfortable. People are working and finding money to buy a thing which improves their quality life.

     In the movie are shown about life, social and comfortable. This family in the movie has 4 persons including dad, mom, son and daughter. They have made a social and show a thing that improves their quality life that make neighborhood interested their life.

     Most of people are materialism. They think a thing can make them comfortable, good quality life and happy with life such as iphone5, super car.

     But some people have thinking different from another one because they live without a thing which is comfortable including sufficiency economy belong to The King of Thailand.

     Finally, everyone can buy everything that help you feel comfortable but you should check money because if you spend a lot of money, you will have a dept.