Sunday, February 3, 2013

Case Study#7 Marketers Head to China



Today, I would like to talk about marketers head to China. China is a biggest country in the world and China has a lot of people in the world. Everyone is want to investment in China because the demand of Chinese people is high.

The factors that make Chinese people want to have, that is a trend such as Micheal Jordan who is a superstar in NBA. The company of product has hired him for advertise the products that make to encouraging consumption. One company has been successful in marketing its products in China is Nike. This company always support to other sports such as football and basketball.

Moreover, China has high export products such as telephone, computer and electricities. They can copy everything then they have sold cheaper from the real store. Unbelievable, people want to have product which is copy from real. I believe that the reason is price but the product isn’t standard.

Finally, all of companies are wanting to investment in China because Chinese market is enormous size. The governments of China always develop economic. And I believe that China can growth up fast from other countries.

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