Case Study#5 Negative Publicity: Companies Assume Different Strategies to Deal with Crisis Management

Nowadays, Business is like a competition because if you have increased profit, your company will be growth up. But if you cannot make a profit, you will decrease and lose for competition. Businesses in the world are decreased; we will deal with the problem.

Every year, the big companies are laid off the employees because economics in the world was decreased. They will drop salary of employees. Some of company cannot make money to target also. It is a big problem for employee and company. They don’t want the situation happen because it’s a negative side.

They should deal and analyze problem every time because if it’s happen, they can solve problem immediately. All of employee should have meeting together for finds a good ways to solve the problem. Company should not expand the branch because it’s a high risk to do.

 

Thus, everyone in the company should cooperate to work together because if they are harmony, the company cans develop result efficient. Moreover, one thing that they have, It’s a responsibility.

Case Study#4 Did Janet Jackson’s Wardrobe Malfunction Help GoDaddy.com’s Success?

Today, Market is not strict because you can promote yourself without pay money to some media for advertisement. For example, Justin Timberlake and Janet Jackson’s were singing together but Justin Timberlake ripped off her top and exposed her breast during a halftime show for Super Bowl in 2004.

Janet Jackson’s is an American artist and actress. She is ranked as one of the best-selling artists in the history and we can say superstar in American.

Super Bowl is a sport that very popular in American. People around the world can see her action which is a negative way because Children have seen through live television or in the stadium. However, Janet Jackson’s is popular better; people can bring this action to talking together. That make her can advertise yourself unconditional.

Finally, I think when you do something to promote or advertise, you should think about moral first because a lot of people, especially children were watching her. She should be model for them. However, she can gain advantage for entertainment and show.

Blog#4 The common mistake in customer services

 

If you talk about services, I believe that everyone must thing the best for customers. Services should make customer satisfy. Someone that work for services said customer is a god and customer always right.

We talk about mistake in the movie (My life in ruins). This movie has a lot of mistake such as

•     A guide is speaking with customers which are not suitable such as speaking louder.
•     A bus for take a trip is not standard. It makes customers uncomfortable.
•    Customers stay at the hotel which is bad services and dirty.

Just all of these can make customers unsatisfied to the hotel and services too. It should be practice all of employee to professional to work because if they are professional that make hotel has a standard. So, we should always improve hotel image too.

Finally, Services is important thing when you work in hotel or a job which is related services. You should make customer like a family members. However, mistake can happened everywhere but you should to remember mistake and solve with yourself.

Blog#3 My Life in Ruins

Hi everyone, today, I just watched movie that make me feel interesting to travel. It is “My life in Ruins”. This movie is show many places which have history in Greece. The story tells about a woman who is a guide. She has taken a tour group to travel around Greece.

In company of travel, they have two groups for take tourists to travel. Group A is a good group to travel but Group B is a problem group. But the story tells about group B that has a problem. A name of woman guide is Georgia. She is a tour guide who is taking a tour around Greece with many kind of tourist. And then, Georgia has met a new bus driver who is name Prokopi Kakas. He was going around Greece with her. One day, an old man always teaches her how she does with her life such as finding lover, managing to work. Finally, she can take care everyone and make everyone love her.

Thus, this movie is a good movie and they can show important places to travel. A lot of people who is watching this movie can be loved to travel. However, I would like you to watch this movie because this movie may change your attitude to travel.

Case Study#3 Mountain Dew and Other Brands Use Extreme Sports to connect with Gen Y

Today, sport is important for everyone because sport make body strength. Most of people work a job that make they don’t time to exercise. It’s a big problem for everyone because they will have disease. For marketing, many companies have used strategy to involvement with sports because they want to promote their products.

A lot of brands are sponsorships with major sports such as football, basketball, tennis and golf. For example for football, the sponsor name will be on the shirt of players, its mean player always show logo or name of brand while contesting. But sport that involve with Gen Y, It is an extreme sports. The best way that makes people can reach Gen Y, you should think extreme. Company has known extreme sport is popular of teenage. They have mix strategy and extreme sport together. For example Red Bulls

Red Bull is a big company in the world. They have supported all of extreme sports and I think most of people must know these company because they always supporting. I believe that after watching this video, you will be interested.

Finally, sport is important for everyone. You can play whatever sports that you like. All of sports have a lot of benefits. 

Case Study#2 Blogs: A Great Marketing Opportunity-To cheat

Hi everyone, do you have some website that benefits for you? I would like you to suggest Blogger.com this website is fun because you can share information or experience in blog. You can know new knowledge from your friend by read another blog; it’s like a online book.

 If you have talked about advantages from blog, it is a lot of advantages such as you can practice English grammar for write and new knowledge. Most of Company can advertise product to the blogs. That is a good chance to advertisement and I think it is a good ways to advertisement because it’s very cheaper than other media such as television, radio. The cost of advertising through television is a lot of expensive per minute. But the opposite ways, that is a disadvantage. Sometime, people have written something that fake in blogs. For example, some of people can blame to brands that make company have damaged.

According to Sharon Morgan, he writes on webpronews.com and then he has hired people to write about specific knowledge into a blogs. Later, the employees have hanged out some of information then they have opened new product which is value cost. They have really cheated, it’s like a thief.

Thus, Blogs have good side and bad side. When you have information that is important, you should be careful while you writing. But I believe that blogs still advantage for everyone, its help every side for English. If you want to advertise some of company or brand, you can do that because it is no cost to do.

Case study#1 The Internet : Does it mean the death of Television Advertising

Today, everyone in the world must know advertisement because when you are going somewhere, you will see advertisement everywhere. For example you are seeing some story in Television then they will have a lot of advertisement. Watching television and playing internet are part of everyone life.

Now a day, every company wants to make people interesting in their product then they will have make advertisement many ways that attractive. Most of adults, they have saw advertisement through television but children and teenagers have saw advertisement through internet because they are spending a lot of time in computer. Advertisement in internet is making easily better than television because it’s cheap for show to people. If company want advertise in television, they will use a lot of money to advertise per minute.

For me, I have been spending a time so much to play internet for day. I have seen many of an advertisement in internet but I don’t interesting because if the advertisement is not attractive, It cannot make me interested.

Finally, watching television is tradition of most people because when you are coming at the home, first things that you do that is open a television. However, Internet is worldwide; they can connect together through internet. It’s easy to see advertisement in internet. In the future, both of these are important. 

Blog#2 Destination in Thailand

Thailand has many places to travel but someone think Thailand has no place beautiful to travel. I believe that if everyone helps to develop Thailand every side, it can make a lot of people in the world visit come Thailand.

In the future, Thailand will be a central of the travel because the places of Thailand are amazing so much and Thai people have identity such as they always smile and kind. Every parts of Thailand have beautiful and interesting so much. For example, Chiang Mai province in the North of Thailand. The main attractions in the area have Wat Phra That Doi Suthep, Doi Intanon and Thailand’s biggest mountain. The south of Thailand has many of islands but I will show the famous island that is Phuket Island, it is a Thailand’s largest island and roughly the size of Singapore. Phuket has blue sea and white sand, it very beautiful and hard to say to understand. You must visit there by yourself. That is 2 parts of Thailand. Just 2 parts, it has a lot of place to visit.

Finally, Thailand can increase of tourist if everyone helps to develop every side. I have an easy way to do for helping a place of travel. For example, cleaning a beach by picking up the garbage. If everyone do it, the places will be beautiful as it could be.

Phu Kradueng National Park

Hi everyone, do you have any plan for New Year trip? I would like to suggest you to go Phu Kradueng National Park. It’s so beautiful trip because I have been there before. It takes 6-7 hours to get at the top of mountain because the height of mountain is 1316 meters. There is a lot of view point so people can enjoy for romantic view naturally.

Last month, I had been there with five of my friends. It was exciting so much because we started walking at 12.00pm. So I had never been walking such a long distant like this before. It was abuse much. I always looked at my watch and saying to myself when I go to the top. We had walked and rested periodically. Finally, we can walked to the top of the mountain at 7.00pm. It was very very tired. The temperature at the top of the mountain was 12 Celsius. It was cold for me. And next day, we spent a time for walking around the mountain and looked a nice view such a water fall and we were going to looked for the fabulous sunset, It was a very nice view. Today I walked about 40 kilometer. Third day, in the morning about 5.30a.m., I woke up and going to see amazing sunrise. It was a very beautiful view. At noon, we went down from the top of the mountain and we arrived to the started point at 5.00 pm. It was very nice trip and makes me impression.

Thus, I would like to suggest you to go there. Someone said if the couple lovers go at the top of the mountain together and go down without any brawl. They could be married but if they have a brawl on the mountain, when they go down, they will separate. And I believe that Thailand has a lot of places which are very amazing and make you impression. So you should go there and experience it.

Harnessing the science of persuasion

          This topic is about harnessing the science of persuasion by Robert B. Cialdini. He said many of principle such as liking, reciprocity, social proof, consistency, authority and scarcity. Each principle has different because they have many ways of strategies to persuade. In Thailand have many kinds to persuade people by advertisement.

          I will talk about social proof principle. This principle is a good method because it’s easy to make people interested. They have use quality of product which is everyone agrees in product. For example, In Thailand has many products but I will talk about Pepsi. Pepsi use Bodyslam to presenter of product. Bodyslam is band who has famous in Thailand. For advertising, Bodyslam always drink Pepsi while they play concert. This strategy is very strong because most of teenagers in Thailand are interesting concert very much that make the customers interesting product too.

          Finally, many companies can use all of principles because each principle can control together. But social proof is easy to make people understand. However, if company want to know, what is suitable for us. They should make research for know the target want.

The Shawshank Redemption

          Nowadays, if you want to find the movies which are good for everyone, it’s hard thing to find. For my experience, I went to VCD rental and VCD shop and I spend a lot of time in there because I want to find a movie that makes me attractive.

          I would like to recommend”The Shawshank Redemption”. This movie is an American film and made in 1994. Tim Robbins shows to banker Andy Dufresne. He is convicted of murdering his wife and her adulterer. Andy Dufresne is sentenced to Shawshank Penitentiary by court. He lives in the prison hardly. Dufresne have many friends because he is nice a person but the close friend is Red. Red is shown by Morgan Freeman. Red always find a thing which’s Dufresne wants. Dufresne is very clever and he is expert in geology. He always help his friends and many staffs in the prison such as accounting, manage library in prison. Finally, he can escape from Shawshank prison.

          Thus, this movie can show how to live with another people because in Penitentiary has many prisoner, each prisoner has different behavior. However, I would like you to watch this movie because this movie may change your attitude to live.