Sunday, December 23, 2012

Case Study#3 Mountain Dew and Other Brands Use Extreme Sports to connect with Gen Y


Today, sport is important for everyone because sport make body strength. Most of people work a job that make they don’t time to exercise. It’s a big problem for everyone because they will have disease. For marketing, many companies have used strategy to involvement with sports because they want to promote their products.


A lot of brands are sponsorships with major sports such as football, basketball, tennis and golf. For example for football, the sponsor name will be on the shirt of players, its mean player always show logo or name of brand while contesting. But sport that involve with Gen Y, It is an extreme sports. The best way that makes people can reach Gen Y, you should think extreme. Company has known extreme sport is popular of teenage. They have mix strategy and extreme sport together. For example Red Bulls


Red Bull is a big company in the world. They have supported all of extreme sports and I think most of people must know these company because they always supporting. I believe that after watching this video, you will be interested.





Finally, sport is important for everyone. You can play whatever sports that you like. All of sports have a lot of benefits. 

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