Harnessing the science of persuasion

          This topic is about harnessing the science of persuasion by Robert B. Cialdini. He said many of principle such as liking, reciprocity, social proof, consistency, authority and scarcity. Each principle has different because they have many ways of strategies to persuade. In Thailand have many kinds to persuade people by advertisement.

          I will talk about social proof principle. This principle is a good method because it’s easy to make people interested. They have use quality of product which is everyone agrees in product. For example, In Thailand has many products but I will talk about Pepsi. Pepsi use Bodyslam to presenter of product. Bodyslam is band who has famous in Thailand. For advertising, Bodyslam always drink Pepsi while they play concert. This strategy is very strong because most of teenagers in Thailand are interesting concert very much that make the customers interesting product too.

          Finally, many companies can use all of principles because each principle can control together. But social proof is easy to make people understand. However, if company want to know, what is suitable for us. They should make research for know the target want.